Digital Marketing Manager - Cengage Learning (California)
Do you dare to reinvent the future of education?
At Cengage, we are harnessing the power of tech to build a future where all learners have the tools and confidence to achieve their goals. As a Cengage employee, you will blaze a new trail to transform the way people learn. Collaborating with the best of the best, you will feel challenged and inspired to do breakthrough work. With the support of our united team, there is no limit to what you can imagine, create and set in motion.
Are we right for you?
We set the bar higher by bringing our unique talents and point of view to the table every day. We are curious and comfortable with change and are willing to take risks to transform education. Most importantly, with everything we do, we put learning first.
Position Summary
Are you a detail-oriented, results driven marketing professional? We have an outstanding opportunity for someone with proven digital marketing skills looking to make meaningful impact in online education. Our ideal candidate is a results-oriented self-starter, who naturally takes initiative, with excellent interpersonal and organizational skills. You should be exceptional at following directions and executing within deadlines, as well as experienced in working with clients and vendors. Key to this role is being well-versed in technology and highly proficient in digital marketing strategy; SEO, SEM, paid social, display, paid search, email, affiliate, direct response marketing, Inbound and Outbound marketing, strategy, and copywriting. This position reports to the Director of Digital Marketing.
Duties/Responsibilities
+ Daily oversight of primary marketing channels: PPC, Paid Social, Display, affiliate for assigned categories.
+ Develop and manage strategic digital marketing initiatives (i.e. SEO and content marketing, Display, Affiliate, Paid Social, and other online lead generation)
+ Create, develop and optimize lead monetization strategy across all verticals (i.e. purchase leads from clients and clients operating in verticals)
+ Establish and execute testing strategies for conversion rate optimization
+ Identify new digital lead generation solutions, opportunities and partnerships to enhance and advance existing lead generation processes and initiatives
+ Source, establish and foster key vendor, contractor and vertical partner relationships
+ Drive innovation and growth opportunities across all channels to maximize lead volume with optimal lead quality
+ Analyze and report out campaign performance for management including KPIs, insights and digital marketing metrics
+ Responsible for planning, managing and optimizing digital marketing budgets
+ Coordinate multiple resources; web developers, programmers, designers, agencies
+ Participate in the planning and execution of key marketing initiatives
Experience/Requirements
+ 4+ Years of PPC, CPC, CPM, CPL, Media Buys. Retargeting Coordination a huge plus
+ 4+ Years of Google Adwords & Google Analytics
+ 4+ Years experience w/CRO tools, SEO, SEM, SMM, Mobile, SMS, Email
+ Proficient in MS Office (i.e. Excel, Word, PowerPoint)
+ Bachelor's degree in Marketing, Advertising, Business Management, Mass Communications, Journalism, Finance, Economics or similar required
+ Only candidates residing in Southern California will be considered
+ Experience in educational marketing a huge plus
Cengage is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO\_Policy\_Statement\_January\_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.
Cengage is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.
About Cengage
Cengage, an education technology company serving millions of learners in 165 countries and territories, advances the way students learn through quality, digital experiences. We serve the K-12, higher education, professional, library, English language teaching, and workforce training markets worldwide. We believe that through the power and joy of learning, students can enrich their lives and achieve their dreams – no matter their age, experience, abilities, or environment. Our industry-leading products and services make education more accessible and affordable, including Cengage Unlimited, the first-of-its-kind all-access digital subscription service. Visit us at http://www.cengage.com/or find us on LinkedIn (https://www.linkedin.com/company/cengage-learning/mycompany/) , Facebook, or Twitter (https://urldefense.com/v3/\_\_https:/twitter.com/CengageLearning\_\_;!!MXVguWEtGgZw!aJM6MqVIQGDoWSYaJ6CU3EZyn3SnQfIs5kCHxkrWiy4\_XmXapqpMK0qgZUq02AuBC1E$) .
#LI-Remote
Cengage, an education technology company serving millions of learners in 165 countries and territories, advances the way students learn through quality, digital experiences. We serve the K-12, higher education, professional, library, English language teaching, and workforce training markets worldwide. We believe that through the power and joy of learning, students can enrich their lives and achieve their dreams – no matter their age, experience, abilities, or environment. Our industry-leading products and services make education more accessible and affordable, including Cengage Unlimited, the first-of-its-kind all-access digital subscription service. Visit us at http://www.cengage.com/ or find us on LinkedIn (https://www.linkedin.com/company/cengage-learning/mycompany/) , Facebook , or Twitter (https://urldefense.com/v3/\_\_https:/twitter.com/CengageLearning\_\_;!!MXVguWEtGgZw!aJM6MqVIQGDoWSYaJ6CU3EZyn3SnQfIs5kCHxkrWiy4\_XmXapqpMK0qgZUq02AuBC1E$) .
* This article was originally published here